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Open Request to Call Tracking Vendors
My simple description of call tracking solutions is they present unique phone numbers on a website so that when a website visitor calls, you can view their website behaviour prior to the call. The...
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Thoughts from XChange EMEA 2012
I spent half of last week in Berlin with 100 other people in the web digital analytics world discussing various topics during sessions and later in a more social environment. It was my first XChange...
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Using the Google Analytics Tax field for Transaction Type
I haven’t written a blog post for a while, some might call that lax but I will claim to having been too busy. You might not have missed me or these posts in your inbox but I missed writing and...
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Peter O’Neill – event organiser?
And I have gone quiet again. This time I have a better excuse – I was busy organising the first London Digital Analytics unconference – MeasureCamp. It took up a huge amount of my time over the past...
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With great power comes great complexity
Digital Analytics vendors are constantly releasing new features, enhancing their tools, making them more powerful for end users. Google Analytics alone has released Shortcuts, Real-Time,...
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Is it Engagement or Likelihood to Convert?
As is frustratingly typical, Avinash says it better than I can. Engagement is one of those jargon words which are used very freely (including by myself) within Digital Analytics without really meaning...
View ArticleIt’s time for L3 Analytics to grow
I set up L3 just over two years ago and it has been a good ride so far. I have earned a comfortable living helping numerous companies with their Digital Analytics. Equally if not more importantly, I...
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Tracking Errors with Web Analytics
I have developed an approach to tracking form validation and 404 page not found errors that I now use with all clients. The insights derived have been used to fix issues with their websites, positively...
View ArticleUrgent need for a UK organisation for Web Analytics project
Ok, slightly unusual blog post here. But I have an urgent need for a small to medium UK organisation who is interested in a web analytics project. There will be a charge of £600 which is cost price –...
View ArticleCampaign Attribution is Broken
I recently attended the Conversion Conference in London, thanks to a free ticket from Conversion Thursday. It was an interesting event although my attendance at sessions was impacted by a request I...
View ArticleHappy Easter from L3 Analytics
It’s the end of March (Happy Easter to everyone) and the year is flying by. It is a bit depressing though that I have not written a single blog post this year. I have had the ideas but just no time...
View ArticleWould I make a good Adobe Summit Roving Reporter?
Adobe is looking to recruit a Roving Reporter for the Adobe Summit in London later this month. Adobe has history in recruiting Australians to report on their summits and after the success of...
View ArticleReporting Live from the Adobe Summit
I was very happy to be announced recently as one of the Roving Reporters for the London Adobe Summit. It gets me a free ticket to the conference in exchange for my thoughts & feedback during and...
View ArticleAdobe Summit Breakout Sessions
I have nearly recovered now from Adobe Summit and the fun of being up close & personal with Nina Conti. Going through my notes to write up summaries of the conferences, thought I would start with...
View ArticleAdobe Summit Wrap-up
I recently attended the London Adobe Summit as a Roving Reporter, exchanging tweets & blog posts for a free ticket. My previous blog post covered the content from the breakout sessions I attended,...
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20 Useful Google Analytics Segments
Google Analytics provides you with 13 default segments in their Advanced Segment feature. These segments are pretty good and they do tick a few of the boxes for the segments you would use most...
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MeasureBowling London
In case anyone reading this is unaware, MeasureBowling is returning on Thurs 6th June. It is a simple concept, an evening out for the Digital Analytics community featuring no presentations, just fun...
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L3 Analytics has just doubled in size
Last November, Peter O’Neill announced he started thinking about expanding L3 Analytics. He set up the company 2 years and a half ago and it was time to grow to keep helping more companies with their...
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GA Flash Audit – Snow and Rock
This is a Google Analytics Flash Audit performed on the Snow and Rock website. It evaluates their implementation of Google Analytics and makes some suggestions as to what can be done to improve the...
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Upcoming Digital Events in London
It’s going to be a busy second half of the year with plenty going on. I am going to be involved in four different events for the digital community so thought worth sharing. GeekBowling The first event...
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